Coastal Foodshed

Brand Identity, Graphic Design, Illustration
Overview
Coastal Foodshed is a non-profit organization that evolved from the Massachusetts Department of Public Health initiative Mass in Motion. The organization focuses on strengthening relationships between local farmers and residents.

Revamping Coastal Foodshed's visual identity optimized external communication and improved brand awareness throughout the South Shore community, indirectly contributing to their vision of creating a sustainable local food economy.
My Contributions
  • Audited current branding and visual identity
  • Defined brand audience and organization goals
  • Researched, re-designed, and iterated on brand logo and colors
  • Developed brand guidelines to maintain consistency across multiple channels and organization sectors
  • Sourced brand photography
  • Created marketing materials and social illustrations
LinkedinInstagram