Coravin Wine Cocktails eBook

Graphic Design, User Acquisition
Project Overview
Our team was tasked to create an approachable content piece that spoke to potential customers who weren't familiar with Coravin's brand. Rather than being product-led, the eBook focused on content that would be easy to engage with. We acquired over 700 new users through this campaign.
My Contributions
I was responsible for the visual concept and execution of this campaign.
  • Designed a 24-page cocktail recipe eBook
  • Created an email to deliver the eBook and welcome new users
  • Developed digital ads for the paid team
  • Illustrated social graphics for the organic social team
  • Collaborated with the global team to adapt content to UK customers
Select spreads of the ebook Mockup of the campaign in all formats: email, paid ads, organic social, and ebook.Example of the email and social illustrations Examples of the paid ads
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