Coravin Email Design
& Marketing
Email Marketing, User Acquisition, UI/UX
Overview
Coravin's email marketing had immense potential to improve in ways that could directly impact the business. By implementing new visual strategies, introducing industry-standard software, and onboarding an external agency, email became one of the top performing channels. During the 2021 holiday season, click through rate was up 12% year over year, and conversion rate was up 38% year over year.
My Contributions
As a key member of a tight-knit email marketing team, I wore the many hats of an email designer, marketer, and strategist.
- Designed visual content and wrote copy according to evolving brand standards
- Adapted accessible design practices
- A/B tested content to optimize performance
- Maintained subscriber lists and segments
- Standardized workflow processes
